Did you know that the skincare industry is like the Wild West?

Misleading Beauty Labels Made Simple

Are you the person in your family reading the labels and choosing the products (whether it’s detergent or food or shampoo)? 

 

Me too.

The biggest mistake I see people like you and me make when buying natural or clean beauty is that we are duped by deceitful marketing, such as “greenwashing”. Did you know that many, if not most, “natural” products are far from safe and natural? More than 95% of green products are guilty of greenwashing.

 
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Unless you are a private investigator with extra hours to spend, you are probably getting it wrong.

Reading labels can be confusing, so I made this handy cheat sheet below, called Beauty Labels 101.